REMBRAND × WBD

ICA Revenue Calculator

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REMBRAND × WBD

ICA Revenue Calculator

In-Content Advertising opportunity model across Warner Bros. Discovery's premium content library — HBO Max · CNN · TLC · HGTV · Food Network

1
Select Shows
2
Review Data
3
Set CPM & Calculate

0 shows selected. LDA = Legal Drinking Age (LDA) compliance

LDA Compliance: Shows marked LDA ✗ (dashed border) may not meet Legal Drinking Age audience thresholds (71.6%+ must be 21+). Included for reference — confirm with your brand team before activation.
HBO Max Originals
CNN Originals on Max
Back-Catalogue — Library
TLC Programming
HGTV Programming
Discovery Channel
Food Network
MotorTrend TV / Velocity

About This Model

Revenue projections are modeled estimates for planning purposes only. Formula: (Estimated Impressions / 1,000) × CPM × ICA Units per Episode × Episodes per Season. Impression figures are estimated US audience impressions derived from publicly reported viewership data.

LDA Compliance

LDA (Legal Drinking Age) compliance requires 71.6%+ of audience to be 21+. Pending shows have not yet been formally submitted for brand approval.

Impression Methodology

Driven by Rembrand proprietary AI research from 3rd party partners. Partner can input actual ratings, pricing, and impression sources.

Data Sources

  • HBO / Max official press releases (WBD Investor Relations)
  • Deadline, Variety, The Wrap, Hollywood Reporter viewership reporting
  • Industry-reported multiplatform viewership data